The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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Brian Tsao, group senior VP of communications at Day One Agency, writes about the importance of asking “What can I build ...

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an ...

Creatives are turning to the one-shot format to prove their craft and deliver more emotionally engaging, entertaining content ...

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

See Nike’s new A’ja Wilson spots, Heineken’s consumer-run late-night bars and a mass transit campaign for zombie commuters.

Employment figures including breakouts on ad agencies and total employment across advertising, PR and related services in a ...

The former DDB North America CEO succeeds Marla Kaplowitz, who announced her planned resignation as the chief executive of ...

LinkedIn focused its pitch to advertisers on its range of video ad tools for B2B brands looking to target largely young ...