What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Loyalty isn’t about lacking options—it’s about character. People stay because they choose to, but real loyalty requires ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. May 07, 2025, 11:47am EDT In December of last year, as part of ...

Razorfish and GWI’s findings around loyalty arrive at a moment when consumers are chasing value in response to sticker shock during everyday occasions like grocery store trips. The research also comes ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Remember the days of scouring the internet for promo codes, clicking through endless coupon sites and affiliate links, and desperately trying to remember your password just to save five dollars at ...