Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.

The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with ...

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...

Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying.

A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case involves and what Google owner ...

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.