There are many ways for a company to make a mistake– and many other ways to compound that mistake by handling the aftermath poorly. Each year in business is as much defined by failure as it is success ...

Ahhh 2024. This year, brands pushed boundaries, embraced new tech, and worked harder than ever to capture the attention of an increasingly savvy audience. From AI-driven campaigns to diversity ...

Add Yahoo as a preferred source to see more of our stories on Google. From the bold and the clumsy to the fearless and the flat-out unlucky, these are the fails that had us laughing, gasping, and ...

Add Yahoo as a preferred source to see more of our stories on Google. This is it—the peak of peak fails. A year’s worth of ambitious jumps, unexpected smacks, heroic miscalculations, and ...

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...

2024 was a pretty good year for smartphones. Apple finally adopted RCS to enable more modern texting with Android users, Google released a pocket-friendly Pixel phone with Pro-level cameras, and ...

Microsoft’s best and worst of 2024, not surprisingly, centered around AI. When Microsoft was trying to force Copilot upon us, it didn’t go so well. But when it used AI to enhance what was already ...