The equity-driven deal will see Lame becoming a controlling shareholder.
TikTok star Khaby Lame signs a record-breaking $975M deal for his brand, Step Distinctive Limited. The Hollywood Reporter ...
Rich Sparkle acquires Step Distinctive, linked to TikTok star Khaby Lame, to turn creator-driven reach into a structured commerce engine.
Khaby Lame, the most-followed TikToker, has partnered with Rich Sparkle Holdings to sell a stake in his company, Step Distinctive Ltd., for $975 million. Details here.
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