As part of this transition, Microsoft said the Xbox Game Pass app for the iPhone and iPad will be removed from the App Store starting in November.

The team is introducing a new 'My Apps' feature for PC (and soon-to-be ROG Xbox Ally) users that brings wider games and apps ...

My apps is a new tab within the Xbox PC app’s library that allows players to locate, view, and download third-party ...

Microsoft recently explained why, telling UK regulators that it didn't bring Xbox Cloud Gaming to Apple's ‌App Store‌ because the rules are still too restrictive.

Google is being forced to open up the Play Store, and Microsoft is wasting no time in bringing changes to the Xbox app.

Unfortunately, though, the Xbox App won't let you install games from other storefronts; it effectively just cuts out the middleman that opening up launchers can be.