Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

What happens when Albert (aka Flamingo) and Justin Bieber jump into Roblox together? Total chaos - and a lot of laughs. In this video, I break down their unexpected collab, the wild games they ...

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.