On Thursday, CVS announced the launch of its "Beauty in Real Life" campaign, whose goal is to "highlight an authentic and more realistic image of beauty for its customers," according to a press ...

For a long time, the beauty industry has utilized photo editing techniques and processes that often promote unattainable and unrelatable standards for women. Such campaign imagery is misleading, since ...

CVS Pharmacy launched "Beauty in Real Life," its first campaign featuring unaltered images, a news release announced. The campaign includes digital, print, social media, out-of-home and TV and will ...

RIDGEFIELD, Conn. CVS Caremark opened its third Beauty360 department at an existing CVS store here on Main Street. The roughly 3,000-sq.-ft., high-end store-next-to-store concept carves out a space ...