Changes are rolling out just in time for peak ice cream season.

Frozen treats marketer Blue Bunny’s new CEO—an animated blue bunny named Blu—has launched a revised brand positioning that offers to be consumers’ “partner in fun.” The concept is brought to life in a ...

If you're having a tough time deciding on which Blue Bunny ice cream variety to buy, we've got you covered -- here's how we rank eight of these flavors.

All the Latest Game Footage and Images from Blue Rabbit You find yourself in a futuristic dystopian city. You get the idea: Dark smog. A rogue A.I. Corporate drones. Actual drones. The whole enchilada ...