Dive into the world of basic accounting metrics and key performance indicators (KPIs) to optimize your property’s profitability. From analyzing cash flow to measuring return on investment (ROI), these ...

In the classic British novel The Hitchhiker’s Guide to the Galaxy, a race of aliens spends millennia crafting a supercomputer powerful enough to calculate the answer to “life, the universe, and ...

Email metrics won’t tell you much if you can’t even define them. For one thing, they vary by industry, the time of year, time of day and other variables. But they can be tracked and improved. For ...

Marketers often ask about benchmark data. But what marketers often forget is that building up benchmark data requires testing and time. Basic metrics can include clickthrough rate or email open rate, ...

Measuring the performance of a candidate acquisition campaign requires tracking key metrics that can indicate the effectiveness of the recruitment campaign, highlight how well the campaign is working ...