Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more balanced view of the customer journey." ...

Last August, Meta announced the initial launch of its incremental attribution setting, which aims to give you more insight into expanded conversions that can be linked back to you ...

"All those moments will be lost in time like tears in rain." I can't think of a better way to kick off an interview with Ed ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS.

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover performance and drive growth.

Explore the evolution and significance of attribution modeling in marketing, from its historical roots to current strategies influencing effective advertising spend. Learn how data-driven and ...

Agenda: Join us for this exclusive webinar (Q&A session included) where our head of portfolio risk and analytics research and product manager will provide an overview of Bloomberg's next generation ...

• Time-Decay Attribution: Gives more weight to interactions closer to the conversion. Choosing the right model depends on the dealership’s sales cycle and marketing goals.