With the ‘app economy’ seemingly cooling down and developers and publishers struggling to monetise their creations, a shift towards contextually-relevant in-app advertising has the potential to ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

The update will introduce additional ads across search queries to increase app visibility. App Store ads will appear both at the top of search results and further down the page. Existing search ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and ...