Warner Bros. Discovery outpaces the S&P 500 with streaming growth, strong financials, and global appeal. Read here for an investment analysis of WBD stock.

Warner Bros. Discovery has begun to prepare for its impending divorce. As announced back in June, each half of the soon-to-be-historic conglomerate has already claimed a CEO and division of the company. Now, those two halves, which will operate as separate, publicly traded entities, have brand new names to take with them into single life.

A tough bounce — the loss of rights to show NBA games — likely crimped Warner Bros. Discovery’s ability to attract advertising dollars during the most recent TV “upfront” market, with the company declining to reveal its level of ad commitments despite most of its rivals having done so.