The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4 ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support ...

Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, ...

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game ...

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

From singing puppets to inspirational small business stories, the brand is attempting to cover as many bases as possible as ...

Marketers know better than anyone that how you present information is just as important as the information itself.

As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns ...

If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects that ...

The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.