It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive ...

The holding company is eying savings of $250 million ahead of its merger with Omnicom. Contact Customer Support at [email protected] or call +91 022 69047500 ...

Blissclub, an Indian apparel brand, has launched its latest brand campaign, Bitchclub, introducing Bitch-Coin. This is a fictional currency that women earn each time they are called a ‘bitch’—a term ...

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

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