Tequila is carving its place in a crowed space, using cultural relevance and community to build a brand that resonates with the next generation of consumers.

Kendall Jenner and 818 Tequila Back Toni Breidinger’s NASCAR Rise 818 Tequila will headline Breidinger’s truck at the May 30th race in Nashville. The brand plans to host a VIP experience and ...

NASCAR sensation Toni Breidinger opened up about her new partnership with Kendall Jenner's 818 Tequila and why the brand feels like a natural fit for her. The NASCAR Truck Series rookie shared how ...

Veteran NASCAR reporter Jeff Gluck took to X (formerly Twitter) to quote Kendall Jenner's statement on partnering with Toni Breidinger. "Toni (Breidinger) is a force both on the track and on ...

With her best result to date in the NASCAR Craftsman Truck Series now ... Garage is now partnering with reality TV sensation Kendall Jenner's 818 Tequila for the remainder of the 2025 season.

818 Tequila is jumping into NASCAR. 818, the tequila brand of Kendall Jenner, is entering the sports marketing space with a partnership for the rest of the 2025 season with the Tricon Garage driver.

When you think of Kendall Jenner you probably don't think of NASCAR. But thanks to a new partnership deal, when you think of one NASCAR driver, you might think of Kendall Jenner a bit - and that ...

Founded in 2021 by Kendall Jenner, 818 Tequila has looked to distinguish itself ... Last week, 818 announced its first national sports partnership, teaming with NASCAR driver Toni Breidinger, a ...

Jenny Austin & Jack Gillen Toni Breidinger predicted her NASCAR career at age 9 ... That's what makes her latest partnership with Kendall Jenner's 818 Tequila so organic for Breidinger, who's ...