Kendall Jenner and 818 Tequila Back Toni Breidinger’s NASCAR Rise 818 Tequila will headline Breidinger’s truck at the May 30th race in Nashville. The brand plans to host a VIP experience and ...

Tequila is carving its place in a crowed space, using cultural relevance and community to build a brand that resonates with the next generation of consumers.

Kathleen shares what it's like to work side by side with founder Kendall Jenner to shape 818 into one of the fastest-growing ...

NASCAR sensation Toni Breidinger opened up about her new partnership with Kendall Jenner's 818 Tequila and why the brand feels like a natural fit for her. The NASCAR Truck Series rookie shared how ...

Veteran NASCAR reporter Jeff Gluck took to X (formerly Twitter) to quote Kendall Jenner's statement on partnering with Toni Breidinger. "Toni (Breidinger) is a force both on the track and on ...

Toni Breidinger has partnered with Kendall Jenner's 818 Tequila Brand for the NASCAR Craftsman Truck Series event at Nashville Superspeedway. / Photo Credit: Toni Breidinger, PR 818 Tequila ...

When you think of Kendall Jenner you probably don't think of NASCAR. But thanks to a new partnership deal, when you think of one NASCAR driver, you might think of Kendall Jenner a bit - and that ...

Jenny Austin & Jack Gillen Toni Breidinger predicted her NASCAR career at age 9 ... That's what makes her latest partnership with Kendall Jenner's 818 Tequila so organic for Breidinger, who's ...

818 Tequila is jumping into NASCAR. 818, the tequila brand of Kendall Jenner, is entering the sports marketing space with a partnership for the rest of the 2025 season with the Tricon Garage driver.