Google's expansion of Search and Shopping ads will open new opportunities for businesses to reach users during early, discovery moments.

Ads may appear “where relevant” below and “integrated into” AI Mode responses as part of a test, Google says. AI Mode lets Google Search users ask a question and get an AI-generated response, with the ability to go deeper through follow-up questions and links to websites.

Google’s AI search results are about to get even more ads. On May 21st, the company announced that it’s going to start testing ads in AI Mode, the new AI-powered search feature that just rolled out to everyone in the US.

Key Takeaways Shares of Google parent Alphabet rose a day after the Google I/O conference keynote and rollout of its “AI mode” offering in the U.S.JPMorgan analysts said they came away from the event "more confident" in Google's ability to navigate a transition to AI search.

Google's AI Mode, the experimental Google Search feature that lets users ask complex, multi-part questions via an AI interface, will roll out to everyone

I/O presentation, the company revealed AI assistants of all kinds, smart glasses and headsets, and state-of-the-art AI filmmaking tools.

Users will be able to drop their ticket-buying query straight into the Google search bar, then sort through results.

At its I/O developer conference today, Google announced two new ways to access its AI-powered “Live” mode, which lets users search for and ask about anything they can point their camera at. The feature will arrive in Google Search as part of its expanded AI Mode and is also coming to the Gemini app on iOS,