News

In 'Model T moment,' Ford to ditch traditional moving assembly line for EV production

In what CEO Jim Farley called a 'Model T moment,' the company that popularized assembly lines is turning in a new direction ...

Ford Says Towing Is 'Significantly Less Important' For Its $30,000 EV Pickup

Ford is betting that affordability will win out with its $30,000 EV pickup and is skipping all of that fancy truck stuff that ...

Ford delays launch of next-gen F-150 Lightning and E-Transit EV to 2028

Ford is extending the production delay of the next-gen F-150 Lightning and E-Transit to focus on making smaller, more affordable models.

Ford's new line of affordable EVs to start at about $30,000

Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with ...

Ford's Future EVs Will Have The Same Range, But 1/3 Less Battery

Ford's $30,000 electric pickup truck comes out in 2027. It will offer a lot of enhancements over previous Ford EVs, but don't expect a bigger battery.

Ford Is Leaning Into Cheap EVs. What Wall Street Is Saying.

Analysts, on the whole, seem impressed with Ford’s plans to produce cheaper electric vehicles on its “universal EV platform.” ...

Ford says it's investing $5 billion in EV production, with a new model to start at $30,000

Ford unveiled a new assembly line on Monday, which CEO Jim Farley called the most radical change at Ford "since the Model T." ...

Ford deepens EV investment as incentives vanish: 'The training wheels are coming off'

Ford Motor Co. is still betting billions on building electric vehicles in Kentucky, even as the industry loses federal backing.

Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes

Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst ...