Walt Disney Co. said its new sports streaming platform will be called ESPN, the same as its popular cable-TV channel, and cost $30 a month.The new product, unveiled at a media event on Tuesday in New York,

The media giant had teased the release of a new direct-to-consumer offering from ESPN with its third quarter earnings last week.

Walt Disney said on Tuesday its new streaming service would be named ESPN and cost $29.99 per month, as the media company aims to tap sports fans who have never subscribed to traditional television.