Bing Video Creator with Sora is the latest in a series of AI-driven offerings from Microsoft, following the release of Bing Image Creator and Copilot. Videos are 5 seconds in length.

On June 2, Microsoft Corporation’s (NASDAQ: MSFT) Microsoft Bing announced the launch of Bing Video Creator within its mobile app, which provides users with a free tool to generate videos from ...

By baking Sora into Bing, the company is using AI as an engagement funnel, drawing users into its ecosystem through one of the most buzzworthy tools on the internet. And it’s working.

Microsoft dropped a bombshell this week by giving away OpenAI’s Sora video generator through their Bing app-the same tech that costs $200 monthly elsewhere.

Until now, Sora has been available mainly to a small group of safety testers, or “red-teamers,” who test the model for vulnerabilities in areas such as misinformation and bias.

OpenAI said Monday it’s releasing its buzzy AI video-generation tool, Sora, later in the day. The AI video-generation model works similarly to OpenAI’s image-generation AI tool, DALL-E: A user ...