Astronomer, a New York-based company, is responding to two days of viral rumors linking the company's CEO and others to an embarrassing moment caught on camera during a Coldplay concert in Massachusetts this week.

Such is the case for Andy Byron, CEO of tech company Astronomer, who on Wednesday night was filmed cuddling with his human resources chief at a Coldplay concert in Boston. Byron and his co-worker appeared on the arena video board in a “kiss cam” segment before looking uncomfortable and ducking out of sight as Coldplay front man Chris Martin quipped that the two might be having an affair.

Astronomer says it is launching a formal investigation after alleged employees were shown together at a Coldplay concert.

Tech firm Astronomer was the subject of memes and misinformation after a video allegedly of its CEO and HR chief at a Coldplay concert went viral.

Astronomer tech company denies fake apology statement that went viral following Coldplay's Kiss Cam incident where Chris Martin called out executives for an alleged affair.

Coldplay’s ‘Music of The Spheres World Tour’ concert at Foxborough, MA’s Gillette Stadium centered its gaze on a handsy tech CEO for an AI business was caught getting cozy with a co-worker. Coldplay is all set to perform with special guests Willow and Elyanna at Madison,

Coldplay accidentally exposed an alleged affair between Astronomer CEO Andy Byron and his colleague Kristin Cabot at one of their recent concerts. pic.twitter.com/hsJHV2u5UM On the sudden panic by the couple, Chris Martin commented, "Oh, either they’re having an affair or they’re very shy."