Google has announced that YouTube on TVs now offers unskippable 30-second ads. This ad format is rolling out globally. The announcement also comes after mobile users reported another annoying ad ...

YouTube is testing longer, unskippable 30-second ads for viewers using smart TVs and streaming devices. This move aims to align with traditional TV advertising, as more users watch content on larger ...

Google has launched a new 30-second non-skippable ad format on YouTube designed specifically for TVs, with AI automatically adjusting ad formats across devices to maximise reach and campaign ...

Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content ...

Brands now have a longer creative window to deliver fuller brand narratives in an environment where viewers are typically engaged with longer-form content ...