Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a ...

Dubbed the SL-01, this new Yeezy slipper features ... on his Instagram Story, the sneaker brought in $2.3 million in sales revenue in just 24 hours since it was released yesterday.

Despite an early look at the Yeezy BL-01 being shared today by Ye himself, release details for the sneaker have yet to be announced by the rapper. Check back soon for official updates.

Shopify — who hosted the YEEZY site — said that Ye’s online store “did not engage in authentic commerce practices and ...

The rapper’s wife, Bianca Censori, 30, was a walking advertisement for the brand on Sunday night after she made a splash on ...

It seems Kanye West looked to Grammy weekend as a big moment for his brand. He released a new Yeezy commercial after the ...

On January 14, 2025, Kanye West took to Instagram to post a story about a new Yeezy sneaker called the YZY SL-01 featuring no laces. The pair retailing for $20 is the second piece of footwear ...

“The sneaker releases dominated the ... Following showings at New York Fashion week that generated less than favorable reviews for both YEEZY Season 1 and YEEZY Season 2, the Yeezy Boost has ...