While its entry-to-mid-tier devices, particularly in the sub-$200 range, continued to perform well, Xiaomi also gained traction in the premium segment with the introduction of foldable and ‘ultra’ dev

Chinese smartphone maker capitalises on aggressive growth strategy and Apple's seasonal decline to reach second place for the first time since 2021.

Xiaomi has officially overtaken Apple to claim the position of the world's second-largest smartphone manufacturer by global sell-through volumes, according to

Chinese tech giant Xiaomi surpassed Apple in global smartphone sales for August 2024, according to Counterpoint Research. This is the first time Xiaomi has ranked second since August 2021, while maintaining flat sales from the preceding month.

Xiaomi surpassed Apple in global smartphone sales for August 2024, marking its first return to second place since August 2021. This growth was driven by successful promotions in Latin America and a streamlined product lineup,

Xiaomi has overtaken Apple to become the worlds second-largest smartphone manufacturer in terms of volume. How will this impact Apple?