Gum maker Wrigley is shaking up its Extra Ice brand in the UK next year as it looks to build on what it claims is a recovery in gum sales in the country. Wrigley, a subsidiary of chocolate and candy ...

Gum giant Wrigley has released a new addition to its Extra Professional sugar-free chewing gum range in Australia. Wrigley’s Extra Professional Calcium, a calcium-fortified gum, is designed to deliver ...

Chewing-gum brand Wrigley’s Extra is the latest to shake-up its marketing and move towards ‘cause-related’ campaigns, something its marketing director Julio Guijarro says is now “essential” if it’s to ...

As the world's leading gum manufacturer, Mars Wrigley is quickening the pace of change. The Mars Wrigley gum portfolio, which includes EXTRA®, ORBIT®, and HUBBA BUBBA®, has introduced multiple ...

The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales. The company will introduce a new look with ...

When was the last time you bought a pack of gum? As people stayed home, took fewer trips to the grocery store and severely cut back on travel such as flights, plenty haven’t purchased chewing gum ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...