How shoes are made and natural changes to your feet can cause you to reach for a different size. Experts explain why.

Nike has been making shoes for women since 1978, when the brand launched Nike Women with a string of ads on the backside of sports magazine Runner’s World. But women’s Nike sneakers that men also want ...

Women are, on average, a couple of inches taller than our grandmother’s generation so it comes as no surprise that our feet are growing too. Over the past two decades the average female shoe size has ...

Shoe designers have been urged to ditch the “shrink it and pink it” approach to women’s trainers. Despite known biological ...

The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

The era of “shrink it and pink it” is over (sort of). Shoe brands have been constructing shoes on women’s lasts, dialing into their differing anatomy from men. Women with bigger feet have to resort to ...

They also described how women’s needs change throughout their lives – such as the need for increased shoe size and width during pregnancy and after childbirth and a growing preference for greater shoe ...

The study uncovers how men's shoe designs fail women runners, urging manufacturers to create footwear that meets their ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Choosing the right shoe involves considering a few factors unique to women in ...