As AI raises expectations for speed and relevance, retailers must prove personalization works in the moment.

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. If I had it my way, I’d never have to shop for clothes again. As the head of a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Customers want personalization done right. Our survey consistently shows that more than 80 percent of customers want companies to use their personal data to make their experience better. But it also ...

Duarte explains that AI-driven personalization has made the days of one-size-fits-all shopping a thing of the past. Advanced algorithms now employ knowledge of user behavior, preference, and purchase ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.