Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Matcha has been an integral part of Japanese tea ceremonies for centuries. Carefully crafted from shaded green tea leaves, the tea is renowned for its rich flavor, smooth texture and culinary ...

Matcha has become one of the most popular wellness drinks in America, praised for its energy boost, antioxidant content, and ...

If you've stepped into a coffeeshop in the last few years, you've probably seen some form of matcha on the menu. Interest in matcha has been steadily on the rise over the last few years — experts ...

Many people are suddenly drinking matcha. The green tea powder is said to be particularly healthy - at least that's what the internet says. What's the truth?

Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version of ...

Ready to go green? Not literally, of course (so you can delete those visions of donning Shrek make-up) – we mean by getting on board the matcha train. You'll have likely seen a matcha latte as an ...

One jolts you awake like a fire alarm, the other eases you into focus like a slow sunrise. People swear by one or the other, ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...