Forbes contributors publish independent expert analyses and insights. Jim Osman is a finance expert with over 30 years of experience. I was scrolling through TikTok when a fresh-faced woman appeared ...

Human behavior is always hard to understand, for it is an expression for the most part of unconscious wishes and conflicts; nevertheless, personality becomes tangible in these out-of-the-ordinary ...

Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI chatbots are a new reality in SEO ...

A new artificial intelligence (AI) model can predict and simulate human thought and behavior with a surprising degree of accuracy. The language model, called Centaur, could help researchers improve ...

Over the past year, a curious idea known as the “Viral Bird Theory” has taken over social platforms, podcasts, and group chats, sparking intense debates about how humans behave when they think no one ...

Why is human culture — the shared body of knowledge passed down across generations — so much more powerful than animal cultures? “What’s special about our species?” is a question scientists have ...

Even with better technology and regulations, human behavior remains the leading cause of workplace incidents. Here’s what safety leaders need to understand—and fix—in 2026. As occupational safety ...