But what is GFX medium format? For photographers who might be new to Fujifilm's GFX lineup, the key takeaway is that the GFX sensor is nearly four times the size of the APS-C sensor found in the ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

There’s something rather special about stepping into the world of medium format, and right now that step has become just that little bit more tempting. The Fujifilm GFX 100RF bundle has dropped to $5, ...

Fujifilm’s successor to the GFX 100S, its 2021 medium format camera with terrific performance but slow speeds, is the aptly named GFX 100S II. The new model is $1,000 cheaper, smaller, lighter and has ...