Fandoms sit at the intersection of identity, influence, and spending. Three dynamics explain their accelerating economic power.

Users hate the ads, AI is coming, and the social media landscape is getting weird — but Perkins thinks Fandom is poised to survive and thrive. Users hate the ads, AI is coming, and the social media ...

Fandom is not a new word, but people talk about it more often than ever before. Be it music or sports, the world has experienced how powerful fans’ hearts can be—not only in entertainment but also for ...

From Taylor Swift’s record-breaking The Eras Tour to the explosion of popularity in video games, the power of fandom is evident. In fact, 80% of consumers say their fandom brings them excitement and ...

This week, the "Heated Rivalry" fandom got some unexpected media attention that threatened the community's sense of safety.

Fandom was BIG in 2023. Not only were people more comfortable than ever identifying as fans, but fandom was a motivating factor driving everything from movie reboots to football game attendance. Here ...