Google has now re-branded Urchin to Google Analytics presenting users with better ways to “understand and influence visitor behavior and generate a higher ROI on marketing initiatives”. Yes folks!

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is ...

Big G recently tacked on more enterprise goodies to Google Analytics. The seven new additions boost existing capabilities as well as introduce new customization flexibility. Analytics users can track ...

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And that’s ...

Google is offering a way for web users to opt out of being tracked around the web by its popular Google Analytics tool used by publishers to track traffic and trends on their websites. Publishers like ...

Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to ...

Google officially launched Instant Previews earlier this month and we are now seeing major issues from it. A Google Analytics Help thread and WebmasterWorld thread both have reports of the Instant ...