Supermarket chain Waitrose has launched a new ad campaign featuring a ‘Gastronaut’. Devised by creative agency Wonderhood Studios, the advert marks the launch of the supermarket’s new ‘the home of ...

In our new series, Supermarket Swap, we challenge a family to change where and how they do their weekly grocery shop. Can they save money by trading old habits for new – and will they decide to switch ...

Titled ‘The Gastronaut’, the advert follows an astronaut navigating the void of space, initially served fuel in a pouch. Unable to reconcile sustenance with enjoyment, he abandons his orbit and ...

Waitrose has launched The Gastronaut, a new sci-fi–inspired brand campaign that aims to position the chain as the “home of food lovers”.

The strength of this campaign is its key message - if you are really into your food then Waitrose is the place for you ...

Ottolenghi has snagged Sainsbury’s and Ocado listings for its range of cooking sauces and spices. The pantry range, which ...

UK firms Aquascot and Nissui Corp.-owned Flatfish have partnered to supply retailer Waitrose and Partners with a new ready-to-cook range. The "Simply Bake & Serve" range is designed to offer consumers ...