Companies invest heavily in personalization efforts not because it is lovely — which it is, but because it’s profitable, as it is critical for the long-term engagement of customers with the brand.

Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution empowers brands to plan, produce, deliver and analyze more content in less time – driving efficiencies and major ...

What is your screen time looking like nowadays? I doubt many of us would like to admit the actual number. But even if it’s quite high, you can take solace in the fact that in 2022, the U.S. population ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Gabriel Bridger Injecting ...

CHICAGO--(BUSINESS WIRE)--MERGE, a premium storytelling technology company that promotes health, wealth and happiness, announced today the acquisition of the Adobe Workfront platform partner, Zee Jay ...

NEW YORK, Sept. 27, 2024 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm ...

Digital transformation is increasingly becoming essential for doing business. To achieve it, supply chain leaders must look beyond traditional methods to new technologies that can streamline ...

For a well-oiled supply chain to function properly, there's no substitute for real, human-to-human partnerships. Still, the right digital ones can lend a helping hand. According to data from Michigan ...

Digital transformation in supply chains has shifted from chasing the latest technology to solving concrete business problems such as efficiency, cost reduction, quality improvement, and inventory ...