Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Add Walmart to the list of major retailers who are going high-tech with the virtual fitting room experience. In a Sept. 15 blog post on its website, the icon big-box chain unveiled “Be Your Own Model, ...

Although Zara is one of the first retailers to introduce this type of shopping technology to US shoppers, other online boutiques such as Revolve and Zalando, a German e-tailer, have each introduced AI ...

Add Yahoo as a preferred source to see more of our stories on Google. Augmented and virtual reality are not new to the fashion industry. It was just over a decade ago that Converse first had iPhone ...

Walmart has announced it’s acquiring the Israeli-based, female-founded startup Zeekit. The reason? As more people have turned to online shopping for clothing (thanks, pandemic), a pain point of that ...

Having a virtual try-on feature gives consumers a better idea of how a clothing item fits them and whether it matches their features — a solution to what has historically been a problem for many ...

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Selling swimsuits online was proving challenging for TA3 Swim due to customers often incorrectly choosing their own sizes — a problem for all apparel and footwear retailers, but particularly for the ...

Walmart detailed plans to acquire virtual fitting room startup Zeekit last month in an attempt to solve some of consumers' most prevalent issues when shopping for clothes online: fit and unmet ...