Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Add Walmart to the list of major retailers who are going high-tech with the virtual fitting room experience. In a Sept. 15 blog post on its website, the icon big-box chain unveiled “Be Your Own Model, ...

Walmart on Thursday launched a virtual dressing room tool to entice more online shoppers to buy clothing. Be Your Own Model, which lets customers use their own photos to better visualize how the ...

Add Yahoo as a preferred source to see more of our stories on Google. Augmented and virtual reality are not new to the fashion industry. It was just over a decade ago that Converse first had iPhone ...

Walmart has announced it’s acquiring the Israeli-based, female-founded startup Zeekit. The reason? As more people have turned to online shopping for clothing (thanks, pandemic), a pain point of that ...

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