The rise of the AI UGC ad video generator ecosystem reflects a shift in digital marketing toward scalable, human-like content ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

In the golden age of video, there is more content than ever before – from traditional TV to online video, and streaming platforms – and where there is content, there are advertisements. Brands ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. In 2026, AI is no longer something marketers are debating. It’s actively ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

The Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—plays a dual role in the video advertising industry. VAB ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Amazon CFO Brian Olsavsky says the company’s execs “feel good” about the recent expansion of advertising on Prime Video, calling it “an important part of the total business model.” Ads began running ...