Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Trix cereal is made of colorful pieces of corn puffs. Manufactured by General Mills, Trix has been around since the mid-1950s. Although Trix’s iconic rabbit mascot has morphed in appearance over the ...

The classic Trix recipe will return to grocery stores next month, after its new, more natural recipe received a massive backlash from fans. In 2015, General Mills Inc., parent company of Trix cereal, ...

That’s what customers told General Mills, Inc. (NYSE:GIS) after it cut artificial ingredients from Trix in 2016. The company has been listening to these complaints and says that it will be bringing ...

After receiving thousands of customer requests, General Mills is giving the people what they want. After receiving thousands of customer requests, Trix is changing up their cereal once again. In 1991, ...

Silly rabbit, of course your Trix cereal looks different. That's because for the first time since Trix was introduced by General Mills in 1954, the brightly-colored cereal is not so bright anymore.