Transference marketing follows the principles of sensation transference, a marketing strategy developed by marketing expert Louis Cheskin in the late 1940s. Sensation transference focuses on the role ...

Chris started gaming in the 8-bit era so writing game reviews seemed like a natural choice of activity to protect his brain from further atrophy during his final year in a psychiatric penitentiary.

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference refers ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. On the surface, Ubisoft’s new first-person psychological thriller, ...

I am sure that you have heard of the term transference, usually in relation to a patient and his/her therapist. However, transference can happen in our everyday lives when it comes to our ...