Chinese make-up brand Florasis’ co-founder Freeman shares how it rode on the Chinese-ness trend to disrupt the market amid stiff competition and become an internet hit virtually overnight. The ...

More international cosmetics brands have embraced traditional Chinese culture and strengthened local research and development. The efforts are being made to attract more young Chinese consumers, who ...

This imaginative idea has become a reality thanks to Maodou (pseudonym), a young Chinese vlogger with more than a million followers, who transforms ancient artifacts into living characters through ...