Amaze ball: Time Square unveils fresh NYE celebration station

This New Year’s Eve, an entirely new and bigger Waterford crystal ball will drop over Times Square from a newly renovated ...

Women's long jump takes over Times Square as Athlos brings track to the bright lights

Make room, Broadway, there’s a different kind of performance opening down the street that’s sure to be a showstopper. For one night only, the women’s long jump will take center stage for a competition ...
Sportskeeda

Sha'Carri Richardson and Noah Lyles join stars at Times Square as Athlos NYC hosts historic long jump event

Several top professional athletes, such as Sha'Carri Richardson and Noah Lyles, were present at the New York Times Square ...

Times Square New Year’s Eve Ball Is Being Replaced for the 9th Time in Its History (Exclusive)

One Times Square, the 26-story building the ball drop happens on top of, is also debuting a new Premium Ball Experience that will allow visitors to have a hand in removing one of last year's crystals ...

Times Square New Year’s Eve ball might look a bit different this year. Here’s why.

The annual New Year's ball drop dates back to 1907, when it was used to celebrate the opening of The New York Times Building.