In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

It seems every few weeks another challenge takes social media by storm. Some, like the Ice Bucket Challenge, promote a cause. Others, like the bottle-flipping craze, are benign. But then there are ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. INDIANAPOLIS, Ind. – It’s the latest social ...

YouTube and Facebook are trying to stop the spread of the Tide Pod Challenge, a bizarre and dangerous phenomenon in which social media users eat laundry detergent packets on camera. YouTube, which is ...

INDIANAPOLIS, Ind. - It's the latest social media challenge that comes with some dangerous risks. People recording themselves eating Tide laundry pods after social media memes compared the cleaning ...

MINNEAPOLIS - It's called the "Tide Pod Challenge." Teens posting videos of themselves chewing those bright colored liquid laundry detergent packets and then daring others to do it. "The primary risk ...

A YouTube video shows a teen with a brightly colored Tide Pod — the film casing for which is made in Northwest Indiana by Merrillville-based MonoSol — cupped in his hand while perched between his ...

NEW YORK (AP) — Procter & Gamble is recalling more than 8 million bags of Tide, Gain, Ace and Ariel laundry detergent packets sold in the U.S. and Canada due to a defect in the products’ ...

CINCINNATI — Procter & Gamble is recalling 8.2 million bags of laundry detergent pods under various brand names because the packaging of the bag is defective and can split open, possibly putting kids ...

YouTube and Facebook are trying to stop the spread of the Tide Pod Challenge, a bizarre and dangerous phenomenon in which social media users eat laundry detergent packets on camera. YouTube, which is ...