In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

YouTube is cracking down on a dangerous new online trend where teens put poisonous laundry gel pods in their mouths, and then eat them like candy. They're calling it the "Tide Pod challenge" and ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...

LOGAN, Utah -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday afternoon in a ...

You may recall the Tide Pod Challenge, where people were dared to eat the brightly colored pods. The latest application of the laundry detergent has a lot of people saying the new eco box, which comes ...

NEW YORK (AP) — Procter & Gamble says it's working to stop the "Tide Pod challenge," a social media-fueled trend in which teenagers eat single-load laundry detergent packets. The American Association ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. MODESTO, Calif. –The viral Tide Pod ...

Here and Now's Peter O'Dowd speaks with Brittany Levine Beckman, associate editor at Mashable, about how social media is responding to the threat... Social Media Buzz: Government Shutdown Reaction; ...