Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...

“The direct evidence showed it is undisputed that Google does not consider competitor pricing when setting text ad prices, which is ‘something a firm without a monopoly would have been unable to do,’ ...

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really ...