When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new advertising window — and some fans aren't happy.

The 2026 World Cup, naturally, is set to be severely Americanized. This experience isn't just limited to matchgoing fans, however. FOX viewers at home are set for a pair of advertising breaks — one in ...

Fox is under fire for missing on-field action during the first match of the World Cup last week. Many sports fans were irate when the network aired a full-screen ad when play resumed after a water ...

Mexico head coach Javier Aguirre talks with his players during the hydration break in the 2026 World Cup Group A football match between Mexico and South Africa at the Mexico City Stadium in Mexico ...