(By Bob McCurdy) I recently came across a 2015 Google/Ipsos MediaCT study that concluded 40 percent of all baby-product purchases came from households without children. To say that this statistic was ...

One of the bottlenecks that advertising agencies continuously run into is limited knowledge of the client's target audience. In some cases, the target demographics are simple to work out. However, in ...

Multitasking parents and mobile millennials, or young adults, are the most active mobile Internet users, comprising two-thirds of the mobile Internet user population as a whole, according to a study ...

A few requests, tech world, now that I know I’m your target demographic: • Please, no more pink phones/camera/power tools • Let’s cool it with the sexist ads • Credit where credit is due • If they’re ...

Determining your primary target audience is crucial when launching a business, or a product or service from your existing business. Geographic, demographic, psychographic and behavioral are the four ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. Most business owners, small or large, have an idea of what ...