If one thing is true about loyalty marketing campaigns, it's that they're constantly growing. According to Cincinnati-based analytics firm Colloquy, there are more than two billion loyalty program ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

When the mobile app industry talks about success, it tends to tell a story of downloads. The more downloads you have, the better your app is doing, right? Not exactly. Downloads are crucial, of course ...

What does brand loyalty mean to you? Does it equate to money off vouchers, in-store credit and points accumulation, or should loyalty be rewarded with behavioural change that makes our lives easier, ...