As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how it can be fixed.

A study commissioned by the Coalition for Innovative Media Measurement (CIMM) over the summer suggests the TV industry still can’t agree on the point of panels. In fact, TV measurement panels are so ...

How do you measure your TV? If you use your tape measure from side to side, you might think the manufacturer is taking you for a ride. That’s what Jania (@janiayangavin) thought when she unpackaged ...

Aiming to future proof measurement in the constantly evolving TV landscape, GroupM, WPP’s media investment group, has launched Total TV Measurement. Developed by Finecast, the addressable TV solution ...

When shopping for a new TV, picking the right dimensions to perfectly fill the space on your wall or in your TV stand is just as important as understanding the nuances of the technology inside. I've ...

Innovid operates an ad platform and measurement service that is slowly growing revenue despite softness in the ad market. CTV has plenty of cash to sustain a few more rough quarters and is trading at ...

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

Sports-oriented streaming service Fubo said it is working with measurement and analytics company iSpot.tv to measure the incremental reach of its connected-TV viewership for advertisers. An iSpot ...

NEW YORK—Innovid Corp. has announced an expanded agreement with NBCUniversal that will see Innovid supplying cross-platform, outcome-based KPIs or key performance indicators for local marketers across ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." When shopping for a new TV, picking the right dimensions to perfectly fill the space on your wall or in ...