Texas Tech Athletics announced a rebrand, introducing a modernized “flat T” logo, which has sparked a wide range of reactions on social media.

Backlash against a logo change isn’t new — students also grumbled in 2007, the last time the logo was reworked. But the ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since 1999.

Texas Tech fans got something they didn’t ask for, a brand new logo. And judging by the internet’s reaction, they definitely didn’t want it either. The university has made public an updated version of ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, ...

AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...